MOONSHOT BRAND EXPERIENCE

Upon joining the Moonshot team, we quickly got to work on updating the brand to modernize and extend the brand through all touch points.

With a core brand promise of “connecting people to lovable experiences”, Moonshot believed in the power of research, exploration, commitment, and continued evolution as the tools to deliver the best customer experience.

As we embarked on the brand evolution, we looked to space exploration, science, and technology as key influences toward the new, modern version of the brand. The result was a system of energetic colors and linear graphics as the keystone of the brand implementation.

Key responsibilities:
Visual design and production
Creative direction
Collaboration
Design research